Newly appointed Tourism Australia managing director Andrew McEvoy has labelled the backpacker market “essential” to its strategy with the working holiday visa program a key contributor. Speaking to Thumbrella last week, McEvoy said backpackers are essential to tourism in Australia as they turn into travellers of the future. “It introduces first time travellers to our country and nine times out of ten they become massive advocates, they grow up and become great professionals and then older independents and they hopefully come back and see us again. So they’re essential,” he said. Read entire story on Thumbrella
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New Tourism Australia MD considers backpacker market essential to strategy
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